Monari takes full advantage of long summers spent in Tuscany, attempting to capture this lifestyle through luxury knitwear. Over the years, Monari moved into complete outfits, all stylish without sacrificing casual elegance and a touch of destination flair. Showcasing interesting knitting processes, leading-edge printing techniques, and high-quality materials, the brand focuses on casual but chic and glamorous collections. Monari's audience is made up of enthusiastic, quality- and style-loving women with urban-influenced contemporary tastes.